Model Building of China Meidu Headquarters Cluster (Keying Group)
Project Location: Huadu District, Guangzhou, China
Date: 2023
Project Type: Office
Gross Area: 1,200 ㎡
Designer: Slow Coral Design
Construction Team: Zhiyou Decoration
Artist Partner: Yixianghui
Photography: Zhaoliang
Building B6 houses the Keying Group, a company integrating R&D, production, and manufacturing. With the comprehensive development of its industry, the demand for space has also grown: a diverse range of spaces for exhibition, fashion, technology, and office work.
The spatial design combines a moment of chaos with a resounding dynamic, creating a sense of fluid movement, offering workers and visitors a surprising sensory experience.
The design explores the theme of evolution, exploring the space itself as a vehicle for artistic modernity. Using a technologically-inspired design to simulate a laboratory setting, visitors are guided to explore the rich spatial layers from a new perspective.
Inspired by the concept of evolution, the design utilizes modern materials and expressive techniques to break down structure and boundaries, creating a multi-faceted, complex space that integrates experimentation and office work. The design breaks with conventional layouts. The abstract, immersive experimental environment is rooted in the concept of evolution.